GANGGANG

Expanding a Brand for Creators of Culture

Born during a national civil rights movement and a global pandemic, GANGGANG is a cultural development firm.

They’re on a mission to produce, promote, and preserve culture in cities as a means toward creating equity in the creative economy.

Founders Mali and Alan were a start-up with minimal funding, not to mention one pushing a progressive agenda in a conservative city. In need of immediate impact, we helped expand their bold look, narrative and communications strategy early in the process, leveraging eye-catching assets to attract funders, fans, fellow artists and entrepreneurs.